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Performance-Driven
Senior Designer &
Art Director

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Driving conversion through ecommerce, packaging, and paid social

What People Say Ab0ut Me

"Ashley is a great example of a leader for her team — she understands brand direction and communicates it clearly across departments."

Design Manager, City Beauty

“Ashley actively looks for ways to improve cross-functional systems and brings structure and clarity to complex workflows.”

Director of Ops, City Beauty

"Ashley gives her team real ownership while keeping everyone focused and aligned, creating smooth, clear cross-functional processes."

Technology Operations Manager, City Beauty
My Work

My Work

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City Beauty® Brand Messaging & Social System 

Art Director / Director of Product, Design

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Packaging Redesign,
City Beauty

Improved product clarity and shelf impact for hero SKU

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Retail Campaign, Macy’s End Cap + Launch Experience

Art-directed retail launch campaign for Macy’s, aligning packaging, storytelling, and shopper experience across in-store touchpoints

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Leadership & Processes

Director of Product, Design

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